If you’re a web designer, chances are you’re always on the lookout for the next big thing. And if you’re not, you should be! Staying ahead of the curve is the best way to ensure that your skills are in demand, and that you’re able to keep up with the ever-changing landscape of the web.
So what’s the next big thing in web design? I think it’s audio websites.
1. Audio is more engaging than text.
Let’s face it: most people would rather listen to something than read it. That’s why podcasts are so popular. And it’s not just because people are lazy (although that may be part of it ). It’s also because listening is a more active form of engagement than reading.
When you listen to something, you have to pay attention in a way that you don’t when you’re reading. Your brain is actively processing the information, and you’re more likely to remember it.
2. Audio is more personal than text.
When you read something, it’s just you and the text. But when you listen to something, it feels like the person speaking is right there in the room with you. It’s a much more personal experience.
3. Audio is more immersive than text.
Audio websites are the perfect way to create an immersive experience for your users. When you combine audio with other elements like video, images, and animation, you can create something that’s truly captivating.
4. Audio is more accessible than text.
Not everyone can read. But everyone can listen. That makes audio a more accessible format than text.
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5. Audio is more engaging than text.
I’ve said it before, but it bears repeating: audio is more engaging than text. If you want people to stick around on your website, audio is a great way to keep them entertained.
6. Audio is more emotional than text.
Audio is a great way to evoke emotions. When you hear someone’s voice, it’s easy to feel a connection to them. You can use this to your advantage to create an emotional response in your users.
7. Audio is more intimate than text.
Audio feels intimate in a way that text doesn’t. When you listen to someone speak, it feels like they’re sharing something personal with you. This can be a great way to build a rapport with your users.
8. Audio is more compelling than text.
I know, I know. I’ve said it a million times already. But it’s true! Audio is a more compelling format than text, and that’s why audio websites are the next big thing in web design.
I built an audio website for my company, haven’t I? Still don’t trust me? Our partners at DesignRush would agree with me as well.
They analyzed and ranked hundreds of agencies (Avensys also) to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies.
I dare you to build an audio website with me, check the numbers after a while and dispute my theory.